Identity Insight Crisis

Given the nice weather we’ve been having here in the UK for the past few days I thought I’d take advantage of some rare spare time and head to the local Honda garage today to see if I could test-drive the new Honda Insight. I went incognito, sans camera, to see if I could get a real feel for how the dealership, and the Insight, performed.

The 2010 Insight. Better than the Prius in some things, worse than it in others.
The 2010 Insight. Better than the Prius in some things, worse than it in others.

What I found was a very fuel efficient car with a confused soul. Somewhere between drawing board and final model, the new Insight feels like a car unsure of what it really is. I’m quite sure it will find a market, but it feels like Honda have tried so hard to please everyone that they’ve managed to produce a car which doesn’t please anyone.