Playing the mileage game.

Former CMO of Tesla Motors Darryl Siry, (now a Senior Analysist of Cleanteach at Peppercom) has called for auto makers to be more clear about the abilities and range of their electric and plug-in vehicles. It’s a subject I‘ve touched on in the past, but felt it worth revisiting considering the excellent article.

It’s a common problem with all EVs on the market today. Like their petrol-powered counterparts, sales teams just can’t help themselves when it comes to providing optimistic range figures for their vehicles. It’s common practice, but as Darryl eloquently argues, it could jeopardize the very heart of the EV industry before it’s fully got off the ground.

The public don’t like being made to feel that they are being lied to. And while, on a purely technical level, no car company is lying when it claims a car can do 56 mpg on it’s urban cycle, or that the range of that funky new EV is a salivating 200 miles. But at the same time the auto industry doesn’t like to tell you the full story.

Just what is a real-world mileage figure?
Just what is a real-world mileage figure?

More after the jump.

Nice Car Split. MEGA take over. MyCar goes elsewhere.

This one happened a while ago, but I didn’t actually get a chance to post about it until today, when I put two and two together to make six.

Until the end of 2008 the Nice Car Company were viewed by many as the rivals to Goingreen, the UK agent for the funny little Indian electric car, the Reva (or G-Wiz, as it’s known here).

The Nice Car company had a very nice showroom and office in the western side of the Capital, and had some pretty nice cars too. Okay. I can’t keep up this NIce talk. I’ll just stop being silly and carry on as normal now. I promise.

Anyway, back to the story. The Nice Car Company not only were the agents for the MEGA Truck and MEGA City, (which many people affectionately called the “Nice car”) but also sold Vectrix electric Motorbikes. At last year’s London Motor show the Nice Car Company launched a whole range of EVs, including an impressive conversion of a Fiat 500 which they planned to lease to customers rather than sell. They also planned to sell the MyCar, which Nice Car Company Founder, Julian Wilford, assured me I would just go crazy for. On arriving at the motorshow last year I had to admit to him that, after looking at it, I’d rather have owned the original Mega City. It just looked more conventional and I’d test-driven one a year or so earlier (and liked it). I liked it better than the MyCar. But at least others did hail the MyCar as the latest in EV must-have. The Nice Car Company were also showcasing an MPV style vehicle, the Zeo, which I quite liked the look of. It was touted to do 50 mph+ and a decent range too. It would have made an ideal vehicle to replace my City El with (before I decided on a plug in prius, that is). Heck, it’d still be better than a plug in Prius if I could have actually owned one – as I would never have had to fill up with fuel, but I digress. Take a look at some MyCar butt.

MyCar. Well not MY car. Id rather have a MEGA City, thanks.
MyCar. Well not MY car. I'd rather have a MEGA City, thanks.

Photo by Nikki Bloomfield,

What does this have to do with a company who went bust in December, after sales reportedly went below one car per week? Well, it appears that both the Nice Car company is back up and running but also that the co-founder of the company has gone to pastures new, and taken his MyCar with him…