Former CMO of Tesla Motors Darryl Siry, (now a Senior Analysist of Cleanteach at Peppercom) has called for auto makers to be more clear about the abilities and range of their electric and plug-in vehicles. It’s a subject I‘ve touched on in the past, but felt it worth revisiting considering the excellent article.

It’s a common problem with all EVs on the market today. Like their petrol-powered counterparts, sales teams just can’t help themselves when it comes to providing optimistic range figures for their vehicles. It’s common practice, but as Darryl eloquently argues, it could jeopardize the very heart of the EV industry before it’s fully got off the ground.

The public don’t like being made to feel that they are being lied to. And while, on a purely technical level, no car company is lying when it claims a car can do 56 mpg on it’s urban cycle, or that the range of that funky new EV is a salivating 200 miles. But at the same time the auto industry doesn’t like to tell you the full story.

More after the jump.